IKEA's Globalization Strategies and its Foray in China
|
|
ICMR HOME | Case Studies Collection
To download IKEA's Globalization Strategies and its Foray in China case study
(Case Code: BSTR173) click on the button below, and select the case from the list of available cases:
OR
Buy With PayPal
|
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
BSTR173 |
Electronic Format: Rs.
400;
Courier (within India):Rs. 25 Extra
ThemesGlobalization |
International Business |
| Case Length |
: |
16 Pages |
| Period |
: |
1995-2005 |
| Organization |
: |
IKEA |
| Pub Date |
: |
2005 |
| Teaching Note |
: |
Not Available |
| Countries
|
: |
China |
| Industry |
: |
Retail |
Abstract:
|
The case discusses in length about Sweden based IKEA's globalization strategies
and its foray in the Chinese furniture market. The basic assumption behind
IKEA's global strategy was 'one-design-suits-all,' which meant that the company
did not adapt to the local markets.
The case presents how IKEA was forced to change some of the elements of its
global strategy in the culturally diverse Chinese market. It highlights the
importance of striking a balance between the implementation of global polices
and the need for higher degree of localization for IKEA to be successful in
markets like China. The interrelationship between IKEA's culture, structure and
strategy and its responsiveness to the needs of local markets are also
highlighted.
|
|
Issues:
» Role of socio, economic, political and cultural factors that prevail in China
in shaping IKEA's strategy in China
» Need for IKEA to strike a balance between globalization (integration) and
national responsiveness (differentiation) in China
Contents:
Keywords:
IKEA, Globalization, Standardization, Localization, IKEA Way,
Do-it-yourself (DIY) Principle, Corporate Structure, Corporate Identity,
Business Environment in China, Chinese Furniture Market, Business Model,
Low-Price Strategy, Corporate Culture, National Responsiveness, Global Strategy, superior quality, product design, largest furniture retailer, Asian markets, Swedish Identity, INGKA, home decoration, furnishings companies
IKEA's Global Strategy
- Next Page>>
|
|
